AbsolutAd.com

Dave Z. has been a huge contributor to the Absolut community over the years. Here you can access Dave's elaborate ad descriptions and also find other very useful information.


Pull-open closets.
Pull-open closets.
Pull-open closets.
Pull-open closets.
Absolut Out. Spectacular
ABSOLUT OUT is a new 4-page ad Spectacular, formed of hard white cardboard. Pages 2 and 3 contain 9 closet doors. On the left side of page 2 and on the right side of page 3, there are pull-tabs marked: Come Out. When pulled, these tabs open all the doors on a page.

On Page 1, it states: Saturday, October 11 No Time Like the Present.

On page 2, there are 4 doors. Door #1 is a silver folding door, with men's exercise clothing and equipment inside. Door #2 is a light-brown wood color. Inside are blue ribbons and trophies, plus photos of dogs. Door #3 is a dark-brown wood color. Inside are men's ties (on the inside of the door), white shirts, gray suits, black men's shoes, pink women's shoes and a pink party dress. Door #4 is red. A guitar, leather outfits and an Absolut Pistols poster are inside.

On page 3, there are 5 doors. Door #5 is a mustard yellow color. Inside are a Girl's Varsity sweatshirt, a net bag with basketball, soccer ball, (etc.), team pennants, photos and a clipboard with an Absolut bottle shape (similar to the Absolut Trivia ad) on it. Door #6 is actually two purple doors, with wigs, a make up mirror, feather boa, and women's inside. Door #7 is olive-green colored. Inside is a Gay Pride rainbow flag, along with posters, gay porn videotapes and a bullhorn. Door #8 is pink. Inside: shoes, a teddy bear, clothing accessories and more shoes! Door #9 is a dark-green color. Inside: men's golf clothes, golf clubs, a tennis racquet, and a large black trunk. The logo is at the bottom of the page. If pages 2 and 3 of the ad are turned sideways, the doors form an Absolut shape (more so if the doors are all open), with the silver door being the bottle cap.

Page 4 shows this statement: National Coming Out Day (October 11) is an international event that gives gay, lesbian and bisexual people the opportunity to "come out" to others about their sexuality. It also provides a means of increasing the visibility of gay people. This piece is a miniature replica of the spectacular life-size billboard created to bring dimension and attention to this important day. ABSOLUT OUT is also an on line auction of items donated from celebrity closets, with all proceeds benefitting the Human Rights Campaign Foundation. ABSOLUT has been an advocate of the gay and lesbian community since 1981. ABSOLUT OUT celebrates the creativity and diversity of openly gay people.

The typical Absolut advertisement information is presented at the bottom of the page, including 2003 and Imported by the Absolut Spirits Co., Inc., New York, N.Y.

11/03 Genre magazine (newsstand issue), between pages 16 and 17
Fake ad used in Sex & The City
Absolut Hunk. 
In HBO's "Sex and the City" episode "Hop, Skip and a Week", sexy Samantha Jones (Kim Catrall) makes a deal for her latest steamy love interest, Smith Jared (Jason Lewis), to appear in a provocative, fictional advertising campaign called "ABSOLUT HUNK."

Smith's campaign, in which he appears in the nude (his modesty hidden by a strategically placed bottle of ABSOLUT vodka) begins to pop up all over New York City, with perhaps the most impressive display, taking place on a giant billboard in Times Square.

In the episode the fictional ad is a huge success. Not only does it set Smith's career alight, but also prompts the creation of a new drink -- the ABSOLUT HUNK, which is subsequently sipped by the girls on the show.

The ABSOLUT HUNK has now become a real life drink phenomenon with the drink being ordered in bars all over Manhattan! And now you can make your own date with the ABSOLUT HUNK ... the ingredients include: 4 Parts ABSOLUT VANILIA, 1 part simple syrup, 1 part fresh lime juice and a splash of pineapple juice. Pour ABSOLUT VANILIA over ice in a shaker. (Create simple syrup by mixing equal parts water and sugar together and stand mixture aside until it has dissolved into a simple syrup). Add simple syrup, fresh lime juice and a splash of pineapple juice. Shake or stir well. Strain and serve in chilled martini glass. Garnish with a lime.
Absolut Sabor. 
ABSOLUT SABOR is an ad featuring the Absolut Vodka bottle in it's traditional pose: on a reflective surface, in a bright spotlight and against a dark background. The difference here is that the bottle is adorned by some costume jewelry, in the form of a long string of clear (mostly), blue and white beads. Sabor is translated from Spanish to English as Gusto. In turn, gusto can be defined as (1) an individual or special taste, (2) enthusiastic and vigorous enjoyment or appreciation, or (3) vitality marked by an abundance of vigor and enthusiasm. All three definitions can be used to characterize the beads and the vodka, as well as the people who favor them. Hence, the logo! Written in Spanish, under the logo, is: Claramente Se Mueve A Tu Ritmo. 2003
Absolut Prego. 
ABSOLUT PREGO is a series of 15 photographs on one page. They progressively depict an underground, caged area with a turnstile admission, which turns into a sparse nightclub, with Absolut bottles and drink materials welcoming an arriving crowd. The crowd parties and drinks Absolut. Eventually the crowd is gone with only a barren area remaining. Absolut bottles are seen on tables and in a large refrigerated display case, but there are no Absolut shapes. The typical Euro/Spanish ad info is printed up the left margin, including TBWA, 2003 and Artwork by Sergio Prego. (Mr. Prego is a contemporary artist from Spain, whose works often have the same avant-garde feel as the photos included in this ad.)
Absolut Gaultier. 
ABSOLUT GAULTIER (oxdans) is the third Absolut ad using that logo and a photo/ad from the 2002 Absolut Legends Collection (which contained ads inspired by the myth stories of Old Sweden). The first two were Absolut Gaultier (midsommar) and Absolut Gaultier (valborg). This version features Oxdans, the Fighter of the Mating Bulls. He is a warrior braving bulls, at the height of the mating season. The ad shows a muscular man wearing brown pants with furry chaps, dancing a traditional Swedish folkdance. Holding the horns of an ox near his ears, he has furry white Absolut letters attached to his otherwise uncovered torso. (It's all Haute Couture by legendary designer Jean Paul Gaultier and photographed in the Stockholm Archipelago in June 2002 by Jean-Baptiste Mondino.) Printed up the left margin of this Spanish ad is: TBWA\PARIS and 2002; under the logo, there was a reference to the website: www.Absolut.com/Legends

4/03 Vanidad magazine # 94 (Spain), p. 37
Man painted like an animal.
Absolut Haronitaki. Generations
ABSOLUT HARONITAKI is on the inside back cover of the 2/24/03 issue of Time magazine, the European edition. The ad shows an otherwise nude portrayal of the artist, covered in fur, which is presented in alternating white and dark brown stripes, resembling a zebra. The stripes on his hairy chest form an Absolut shape. The following info is printed up the left margin: TBWA, Artwork by Arpassio Haronitaki, and 2003. This is the newest ad in the ABSOLUT GENERATIONS Series.

An ABSOLUT GENERATIONS interview page, When Haronitaki met Bourgeois, is presented on the facing page (60). Here, artist Louise Bourgeois granted Absolut artistic license to Arpassio Haronitaki, and interviews him. Arpassio is from Greece and has had numerous shows in some Absolut cities: Athens, Florence, New York, Milan, Bologna, Lisbon and Paris. Haronitaki is interested in exploring the relationships between human and animal characteristics and uses animal fur to represent a deep animal force. In particular, the zebra fascinates him because it is a peaceful animal a d represents liberty. Three favorite works of art are shown: Haronitaki's favorite Bourgeois work, her favorite Haronitaki work, and Haronitaki's favorite Absolut image (Absolut Passion). He says: I believe that passion is one of the most efficient ways to be creative. Passion, as summed up so beautifully in the Absolut Passion image, IS absolute for me." Forthcoming exhibitions of each of the artists are listed, as well as the Absolut Generations Exhibition at the Venice Biennale (where both artists will be exhibiting in the same room).
Absolut Origin. 2-pg
ABSOLUT ORIGIN is a new-style ad spread across 2 black pages: a clear, unmarked Absolut Vodka bottle in on the left page with a small, non-traditional logo. Just below the logo, and extending across both pages is the statement:
ALL ABSOLUT COMES FROM A SINGLE SOURCE. The same aquifer. The same fields of winter wheat. The same distillery in Ahus, Sweden. All ABSOLUT is ABSOLUT.

This statement is below that, on page 2: OUR DEVOTION TO PERFECTION IS ABSOLUT.

Printed up the upper left margin is the typical ad info, including 2002 and photograph by Coppi Barbieri. I believe that this is Coppi's first ad for Absolut. This appears to be the start of a new series of Absolut ads, which I'm referring to as the DEVOTION TO PERFECTION Series.
Absolut 20-One. 1/5 Page
ABSOLUT 20-ONE. This is a 4" by 4" ad for AN EXHIBITION OF TWENTY YEARS OF ABSOLUT ADVERTISING THE ONE CLUB FOR ART AND COPY 32 East 21st Street, New York City
December 7th, 2000 - February 2nd, 2001 (Closed 12/22-1/1)
M-F 10am-6pm Sat 1-5pm Closed Sundays
For Info: 212.979.1900

The One Club for Art and Copy is a non-profit organization founded in 1975 to recognize and promote creative excellence in advertising. Their annual awards show presents Gold, Silver and Bronze Pencils as awards.

Photographed by Steve Bronstein, this 2000 ad shows an Absolut Vodka bottle in the typical white spotlight against a black background on a shiny surface. Atop the bottle is a small, dual pointed gold pencil, representing both the One Show awards and the 20 year continuing excellence of the Absolut product.
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