It's an Absolut-ly unabashed commercial salute to one brand of vodka that has almost single-handedly defined the shape of creative magazine advertising for many years. New York City adman Lewis not only recounts the
beginnings of the campaign and the U.S. launch but also documents the story of the long-term business relationship between client and agency. This 15-year saga of bottle as hero shows, first, relatively conservative ads (Absolut joy, Absolut anticipation, Absolut generosity), then segues to the by-now-expected, break-through-the-clutter commercial: the 1987 musical "holiday song" chip, a plastic record, and a packet
of flower seeds. Best are the captions and some of the behind-the-scenes footage and prose, such as the fact that wheat was used to attract pigeons to Piazza San Marco to form the shape of a bottle of--what else? Absolut Venice, of course. Barbara Jacobs
This definitive illustrated history of one of the most
successful ad campaigns ever is a collector's delight that brings together
nearly 500 ads, including a rogues' gallery of reject ads never before
published. The author has been in charge of the Absolut Vodka advertising
account since 1987. Over 500 color plates.
Here's what others had to say about it:
History of Absolut advertisements as well as a collection..., March
"Absolut Book" covers the evolution of advertisements for Absolut
Vodka and the people behind these ads. Most of the book is dedicated to the
actual ads, broken up into groups, with captions detailing the ideas and
providing additional information. Fascinating for its insight into the Absolut
ads creation process. The book also includes some never published prints. An Absolut
must for collectors or anyone who enjoys print advertising. --This text
refers to the Hardcover edition.
Absolut Awesome book!, November 27, 2001
Wow! This book is an Absolut spectacular book! It explains everything from start
to finish. This book also includes creative advertisements found in magazines. I
may be sounding like a solicitor now, but I'm really too young to do that.
Absolut Book is a fabulous book and is definitely going in my shopping cart! --This
text refers to the Hardcover edition.
Absolut great book!, June 13, 2001
Reviewer: Izzy from St
Louis Park, MN United States
Wow! After reading this, I was raving to my friends about this creative
book. I've never read anything like it! Richard W. Lewis has written an Absolut
awesome story about the making of this company. After the first couple pages of
reading, I couldn't stop myself! So I give this book a five star rating for it's
creative, informative, and easy to understand literature. I'm also giving it
five stars for it's vast collection of Absolut Vodka advertisements. Clearly,
this book is not only a book that teaches you things, but is really fun to read!