Absolut Prego.  back
ABSOLUT PREGO is a series of 15 photographs on one page. They progressively depict an underground, caged area with a turnstile admission, which turns into a sparse nightclub, with Absolut bottles and drink materials welcoming an arriving crowd. The crowd parties and drinks Absolut. Eventually the crowd is gone with only a barren area remaining. Absolut bottles are seen on tables and in a large refrigerated display case, but there are no Absolut shapes. The typical Euro/Spanish ad info is printed up the left margin, including TBWA, ©2003 and Artwork by Sergio Prego. (Mr. Prego is a contemporary artist from Spain, whose works often have the same avant-garde feel as the photos included in this ad.)
Copyright: 2003
Grapefruit Design

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