ABSOLUT ORIGIN is a new-style ad spread across 2 black pages: a clear, unmarked Absolut Vodka bottle in on the left page with a small, non-traditional logo. Just below the logo, and extending across both pages is the statement:
ALL ABSOLUT COMES FROM A SINGLE SOURCE. The same aquifer. The same fields of winter wheat. The same distillery in Ahus, Sweden. All ABSOLUT is ABSOLUT.
This statement is below that, on page 2: OUR DEVOTION TO PERFECTION IS ABSOLUT.
Printed up the upper left margin is the typical ad info, including ©2002 and photograph by Coppi Barbieri. I believe that this is Coppi's first ad for Absolut. This appears to be the start of a new series of Absolut ads, which I'm referring to as the DEVOTION TO PERFECTION Series. |
Absolut Useful
