|ABSOLUT CLICHÉ is the newest ad in the ABSOLUT MANDRIN SERIES. It's on page 5 0f the 3/3/01 issue of Billboard magazine. The ad shows 3 Red Delicious apples and 3 bottles of Absolut Mandrin vodka in the typical Mandrin-ad presentation: blue background/white spotlight. Steve Bronstein photographed this ©2001 ad.
A cliché is defined as an expression that lots of people say and conveys some sort of message. Here the cliché alluded to is "comparing apples and oranges" meaning "making a mistake by comparing 2 things that are not the same". Here the oranges are represented by the bottles of Mandarin Orange flavored vodka.