Absolut Challenge.  back
ABSOLUT CHALLENGE is in the 6/19/00 U.S. News & World Report (back cover). Steve Bronstein photographed this 2000 ad showing sunlight streaking across the light and dark blue board of a Scrabble game. The letter tiles form the now-famous Absolut shape. Some words have already been created: ADS, AX, BAR, BIG, DO, FORTY, ICED, LEGENDARY, MARTINIS, OF, OX, SODA, STIR, TASTES, ZEN. How many words apply to Absolut? How many more can be created? Are you up to the challenge?
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