Absolut Celebration.  back
ABSOLUT CELEBRATION is a re-publication of a 1996 ad showcasing the artwork of Evan Polenghi. It was originally published in the Winter 96-97 issue of Big magazine (#15) on page 13, in a large format. This is the first time that it has come out in a regular 8-1/2" x 11" size. All done in black and white, it shows the top half of a black Absolut Vodka bottle shape blending down into a series of hundreds of human faces and forms, which end up surrounding the entire bottle. At the First Annual Absolut Ad Collectors Luncheon last month, I sat next to artist Polenghi at the table; he said that this ad was originally done early in the 1990's but that Absolut never published it. When it was finally published in Big, Absolut never even told Evan about it (a friend had to tell him); it has been said that only he and I have a copy of that Big mag (I certainly hope that that's not true). But, in any case this is a great opportunity for everyone to Celebrate!
Grapefruit Design

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