Absolut Feng Shui. Spectacular back
ABSOLUT FENG SHUI. This is a new 2-page spectacular ad. The first page looks just like the one-page Absolut Feng Shui ad, featuring the Absolut Mandrin bottle in it's traditional presentation, that is to say, the bottle rests on a reflective surface, in a bright spotlight, against a dark spotlight. The variation in this ad is that the bottle "has been taken out of the spotlight", so to speak, and has been placed along the right margin. Feng Shui is an age-old practice that embraces the idea of living in harmony and balance with our environment. The ancient Chinese art of Feng Shui actually reaches back over at least 4,000 years. Feng Shui (pronounced fung shway) literally means wind and water, two of the most fundamental forms of life's energy, the two key elements that determine the energy of a landscape. Feng Shui is the study of energy and how it affects people for good or ill. Feng Shui is also a creative and intuitive science that provides a framework for understanding the secrets of how energy moves in our surroundings and how the landscape, the style of our buildings and their interiors affect us at a subtle level. The arrangement of your home, especially in key areas like the bedroom, kitchen, and office, can affect your peace of mind. In this ad, the arrangement allows us to view the bottle in a whole new light! The typical Absolut info is printed below the logo, including ©2003 and photograph by Steve Bronstein.

The second page is a clear plastic sheet, slightly frosted, that has been placed over page one and allows a clear view of it. However, the clear second page has a bright Absolut Mandrin bottle right in the middle. When viewed together, we see the bottle in the middle, with another bottle, slightly less visible, and just to the right. Two bottles placed perfectly, side-by-side. Repositioning the bottle to the center seems to be keeping everything in balance, in accordance with the traditions of Feng Shui - placement of objects to maximize peace and energy. (The logo is visible through the clear sheet at the bottom.) This is the third version of Absolut Feng Shui.
Feng Shui ad with a velum overlay with a 2nd picture of a bottle.
Copyright: 2003
Grapefruit Design

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