ABSOLUT SANCTITY is one of those new-style ads, but in a 1-page format, rather than 2-pages. There's a close-up of the front of an Absolut Vodka bottle, with a small, non-traditional logo in the lower left corner. Just below the logo is the statement:
"A DILEMMA FOR THE GLASSBLOWER: How does one rinse the bottle that is to hold such a pristine spirit? THE SOLUTION: Rinse with ABSOLUT. Then fill with ABSOLUT.
This statement is below that: "OUR DEVOTION TO PERFECTION IS ABSOLUT."
Printed up the upper left margin is the typical ad info, including ©2002 and photograph by Coppi Barbieri. I refer to this ad as ABSOLUT SANCTITY (1), and to the original 2-page version as ABSOLUT SANCTITY (2). This appears to be an ad in a new series of Absolut ads, which I'm referring to as the DEVOTION TO PERFECTION MiniSeries. (Sanctity is defined as Sacredness or Godliness. Is the ad trying to deify Absolut?) |
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