Absolut VIP. French Bars back
ABSOLUT VIP is a French ad that's part of the BARS OF FRANCE Series, featuring establishments that serve Absolut Vodka exclusively. This photo by Michel Dubois has the Absolut bottle on a reflective surface, in a bright spotlight against a black backdrop. There is a fancy table card, marked Reserved, next to the bottle. As with French ads, TBWA/PARIS and the typical info, including 2001, are printed up the left margin. Below the logo, is written in French: Absolut Vodka Est Vendue Au VIP Room, Av. Des Champs-Elysees A Paris & A La Residence Du Nouveau Part A St-Tropez. (St. Tropez is a resort village near the French Riviera.) A bit of Absolut trivia: this is the first ad in this Series that refers to more than one bar.
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