Absolut Sighting.  back
ABSOLUT SIGHTING is a new ad on page 21 of the 7/12/99 issue of ESPN mag. This 1999 ad, photographed by Steve Bronstein, has some of the elements of the traditional ad: there\\\'s a bright white spotlight shining on a dark background and reflecting on to a shiny flat surface. However, the background is blue, not black, and there\\\'s something important missing: where\\\'s the Absolut bottle? Sighted, where the top of the bottle should be, is a mandarin orange floating in the air, as the vanguard of a Absolut Mandrin bottle soon to arrive.
Copyright: 1999
Grapefruit Design

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