Absolut Rex. French Bars back
ABSOLUT REX is an ad on page 162 of the 12/99-1/00 issue of Max magazine (France). This ad, with 1994, 99, depicts the traditional Absolut bottle pose (white spotlight, black backdrop). However, in this ad, a metal dog food bowl is in front of and to the right of the bottle; this is appropriate since Rex is a common name given to their dog by dog owners. Here, it also refers to the Rex Club, 5, Boulevard Poissonniere, Paris 2EME.
Grapefruit Design

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