Absolut Groupies.  back
ABSOLUT GROUPIES is on page 12 of the 15/99 issue (4/8/99) of Stern, a German magazine. This European ad, with a 1997 copyright date, was photographed by Francois Aymi. It depicts a variation on the traditional presentation: the Absolut Vodka bottle is in a white spotlight on a black surface against a black background; however, the back edge of the surface is two-thirds of the way up the ad and forms a horizon. Hundreds of "adoring" vodka glasses form a line, starting next to, and left of, the bottle and extending to the horizon. Groupies are adoring fans who will do anything to be near their idol. You've heard of Rock Groupies? Well, now we have Absolut Groupies!
Grapefruit Design

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