Absolut Future. Palm back
ABSOLUT FUTURE is a new 2001 European ad. This Karina Taira photograph shows one hand holding another, which is palm up; this is all done against a black background. Some of the lifelines on the palm form a very subtle Absolut shape. This is a beautiful ad. This is the second ad published with this logo; the 1994 version showed an Absolut bottle reflection in a glass high rise office building.
Grapefruit Design

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