Absolut Patience. 2-pg back
ABSOLUT PATIENCE is another new-style ad spread across 2 black pages: a
close-up of the side of an Absolut Vodka bottle, just below the neck, is shown on both pages, with a small, non-traditional logo on the left page, in the lower right corner. Just below the logo, and extending across both pages is the statement: "A martini can be made in as little as 63 seconds. An ABSOLUT martini, however requires a bit more lead time. 10 months to grow the winter wheat and 50,000 years for our water source, a bedrock acquifer, to form." (Wow! That IS patience!) This statement is below that, on page 2: "OUR DEVOTION TO PERFECTION IS ABSOLUT." Printed up the upper left margin is the typical ad info, including 2002 and photograph by Coppi Barbieri. Following Absolut Origin, Absolut Sanctity and Absolut Halo, this is the next ad in a new series of Absolut ads which are part of the ABSOLUT HERITAGE CAMPAIGN.
Copyright: 2003
Grapefruit Design

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