|ABSOLUT PATIENCE is another new-style ad spread across 2 black pages: a
close-up of the side of an Absolut Vodka bottle, just below the neck, is shown on both pages, with a small, non-traditional logo on the left page, in the lower right corner. Just below the logo, and extending across both pages is the statement: "A martini can be made in as little as 63 seconds. An ABSOLUT martini, however requires a bit more lead time. 10 months to grow the winter wheat and 50,000 years for our water source, a bedrock acquifer, to form." (Wow! That IS patience!) This statement is below that, on page 2: "OUR DEVOTION TO PERFECTION IS ABSOLUT." Printed up the upper left margin is the typical ad info, including ©2002 and photograph by Coppi Barbieri. Following Absolut Origin, Absolut Sanctity and Absolut Halo, this is the next ad in a new series of Absolut ads which are part of the ABSOLUT HERITAGE CAMPAIGN.