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Absolut Heavyweight.  back
ABSOLUT HEAVYWEIGHT is the newest ad in the ABSOLUT VANILIA CAMPAIGN, for the
new vanilla-flavored Absolut Vodka. It presents the bottle in the Vanilia
version of the traditional ad: on a gray table, with a slightly spotlighted
gray wall behind. This ad's variation is that there's a slightly broken
sugar wafer cone laying at the bottle's base. Apparently, the cone's usual
inhabitant, vanilla ice cream, has been knocked out of the cone by the new
vanilla heavyweight in town, Absolut Vanilia Vodka. The bottle is place near
the opening of the cone, as if it's physically replacing the ice cream.
Below the logo, the following is printed: Rich, Robust and Complex. It's A
Different Kind of Vanilla.", as well as 2003 and photograph by Leon Steele.
Ice cream cone cracked apart in front of bottle.
Copyright: 2003
Grapefruit Design

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