Absolut Schmid+Ekecs.  back
ABSOLUT SCHMID+EKECS is a new ad on page 69 of the 6/99 issue of Wired mag. This 1999 ad, with artwork by Daniela Schmid and Gabor Ekecs, looks likes an old photograph of a drugstore window. However, the window glass that we're peering through is actually the close-up of the front of an Absolut Vodka bottle, with some of the lettering visable. Through the brownish hue of the glass, we can just make out an Absolut bottle on a table. The artists are listed as contributing photographers to Wired magazine; under the logo, it says: This advertisement by and for Wired magazine. Daniela Schmid and Gabor Ekecs of Schmid/Ekecs Photography of Los Angeles, California, won a Photo Design Award from PDN in 1997. Celebrating the combination of great photography and design in commercial work and self-promotion, Photo District News magazine honored them with the Gold Corporate Award for Local Color in 1997. Their work has been seen in many magazines, including Avenues, National Geographic and Wired.
Copyright: 1999
Grapefruit Design

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