Absolut Mistral.  back
ABSOLUT MISTRAL is a French ad that's part of the BARS OF FRANCE Series. It has the Absolut bottle on a reflective surface, in a bright spotlight against a black backdrop. The letters on the bottle are being blown off, a la Absolut Chicago. (I'm unsure of the French to English translation of mistral, but could it be some sort of windy storm?) As with French ads, TBWA/PARIS and the typical info, including 2001, are printed up the left margin. Below the logo, is written: Absolut Vodka Est Vendue Au Mistral, 3 Rue Frederic Mistral, 13100 Aix-En-Provence. (Aix-En-Provence is a city on the French Riviera, near Marseilles.)
Grapefruit Design

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