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| Absolut Expansion. v2 |
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ABSOLUT EXPANSION is the newest ad in the ABSOLUT MANDRIN Series. The Absolut Mandrin bottle is viewed in its typical presentation: on a reflective surface, in a white spotlight against a blue background. The variation is that this is an expanded 1.75 liters bottle and there's an orange tag attached to the "right" side of the bottle, which reads:
ABSOLUT
X X L
1.75 LITERS
The tag reminds me of the tag that is attached to the side of some expanded, oversized bluejeans. Printed up the left margin of this British ad is some standard info, including TBWA and ©2001.
4/17/02 Time Out London mag, bc
4/02 Sleazenation magazine, bc
5/02 Maxim mag (UK), p. 6
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Absolut Gallery
