Absolut Akademi. p1 back
ABSOLUT AKADEMI is an article (pp. 48-9) in the Summer '98 issue of Bartender magazine. It tells the story of the Absolut academy which teaches and demonstrates to its' sales and marketing representatives how Absolut is made and how the brand has become the success it is today. About 100 people will make the trip this year from the US to Ahus, Sweden for the 3 day experience which ends in Stockholm. The article features 4 photos: an Absolut Vodka bottle, with a graduation cap on top; Lars Olsson Smith; the Ahus plant; and fields of grain seen through a clear Absolut bottle.
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